> signs of the times

art direction & design
@ emily carr university of art & design · 18" x 24" · 4 POSTERS

Process Type Foundry's Locator typeface reminded me of early 20th Century wooden signs, a look popular right now with the hipster. I find it ironic that (anti-consumption) hipster culture is now being marketed to the mainstream via these signs, so I created a set of four ‘signs’ using only Locator, meant to point out the irony of the consumer focus on hipster commodities.